How to Edit Product Page Shopify? In today’s digital world, the demand for e-commerce stores is increasing. The business that runs their e-commerce stores should be personalized and customize their product page to boost conversion rate. An edited product page will represent your brand’s unique image and improve user experience. It also improves the sales experience for customers.
Editing the product pages of Shopify is not an easy task for non-tech merchants. So, here we will guide you by the tips. In this blog, we will tell you 5 simple steps to edit your Shopify product pages and improve the conversion rate.
What is a Shopify Product Page?
A Shopify product page is a page on your Shopify store that shows you accurate details about products. With the Multipurpose Responsive Shopify Theme, call-to-action buttons, clear layout, and seamless navigation, this page will attract customers, to add products to “add to cart” and make purchases. The purpose of this page is to represent and promote products and provide a seamless shopping experience to customers.
As we know, Shopify has multiple product pages, on thef basis of product categories. So, we have to edit and customize the page well with all elements to boost the conversion rate.
How to Edit Product Pages on Shopify
You are on the right track to understand methods to understand Shopify product pages. Here we tell you the best methods to understand How to Edit Product Page Shopify, represent your brand, attract clients, and increase conversions.
1. Using Shopify Admin
You can easily use the Shopify admin to start editing the product page. Here is how you can do it
Change the Theme Default Settings
Navigate to Shopify admin and tap on Online Store> Themes. Now, tap on the customize button to open the theme editor. From the drop-down menu, choose Product pages to emphasize templates. Here, you can easily adjust the design elements like text colors, button sizes, cart page layout, and typography. This default setting will allow you to make easy changes without any coding skills.
Deep Customization by Editing Theme Codes
It is also suggested to edit Multipurpose Responsive Shopify Theme codes to customize the Shopify product page. For this, you must have knowledge of CSS, HTML, knowledge of Shopify template languages, and javascript.
To get source code, visit Online store> themes in Shopify admin. Tap on “edit code” from the theme menu. Now, look for the file labeled/templates/product.liquid, which consists of the product page layout code. It allows you to add custom elements, edit layout, and improve functionality. Shopify provides you with complete documentation to edit theme codes. Consider using a Shopify Theme for Custom Products to further enhance the customization of your product pages.
2. Use Shopify Page Builder Apps
If you want to edit the product page with multiple sections, then you must customize your page design through A/B testing methods. Page builder apps, allow you to easily and quickly edit the pages themselves. For this, you can search “page builder” to search more than dozen pages builder applications in Shopify store. If you see the product page templates there, then you must use them to edit inspired pages.
3. Add and Optimize Product Images
Adding product images is another best way to edit the Shopify product page. For this, you have to navigate to the products section on Shopify admin. Choose the product you want to edit, or you can also add new products on the page. Next, scroll down to the media section and tap on the “add images” or “add videos” option on the basis of your business needs.
Shopify suggests that you use HD images and support 3D models and videos for an engaging experience. It is recommended to use images that show the key features and benefits of products. You must include lifestyle shots that place products in real-life contexts and make it easier for customers to imagine them.
Crafts Clear Product Descriptions
In the product section, you have to find the description box. Writing clear product descriptions is the best way to edit the Shopify page. You must include the benefits and features of products on the description page. It improves the customer experience, by giving them clear information about product. You can also write descriptions in a storytelling way to increase the interest of customers. Use SEO keywords and bullet points to increase the readability of product pages.
Optimize for SEO
SEO is the important strategy to follow in the How to Edit Product Page Shopify guide. It helps you drive organic traffic to your Shopify store. You should optimize the product pages, as per SEO terms. To optimize it well, you have to edit the page title that appears on search engine results. You should input the descriptive page title with relevant keywords on product pages. You should also add a meta description on the page that includes the keywords. It is suggested to write compelling meta description, that attracts the users to click on links and buy products.
You should also optimize the URL of the product page and include product-related keywords in the URL. Do not use unnecessary words and special characters in URLs, while editing product pages. SEO optimization of product pages is the best way to increase website rankings and attract more visitors.
Conclusion
On Shopify, the product page is the place where customers land, look for product details, and buy the products. It is important to edit the Shopify product page to target the customers. You must edit the page and include all information about the product on this page to attract customers. It makes your store appealing to customers.
It is suggested that business owners use Multipurpose Responsive Shopify Theme, as per their branding, business services, and customer requirements. It not only helps the businesses to attract potential leaders, but also increases conversion rate, and boosts sales.
Also Read: How to Use Free HTML Website Templates for Beginners
